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Prompt engineering is the practice of designing, structuring, and refining natural language instructions (prompts) to guide AI models, especially generative AI, toward producing desired outputs. It involves carefully crafting questions, commands, and providing context, examples, and specific phrasing to influence the AI's response, much like giving detailed directions to an assistant. This new discipline helps users unlock the full potential of AI by improving output quality, accuracy, and relevance across various applications, from chatbots to healthcare and software development. 

Artificial intelligence (AI) is the ability of a computer or machine to perform tasks that typically require human intelligence, such as learning, reasoning, perception, and problem-solving. It involves a range of technologies that enable machines to process data, recognize patterns, and make autonomous decisions.